Here's what's replacing Hot City Pizza in East Sac - by BizJournals

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By Sonya Sorich

This article was published on 7.20.2018 BizJournals

A well-known space in East Sacramento is switching from pizza to painting.

A new locally owned business called Hue Paint and Sip Studio LLC is filling the spot previously occupied by Hot City Pizza. Hue is expected to have its grand opening at 5642 J St. in September or October, according to its CEO, Jacqueline Johnson.

Johnson said she previously worked in administration and finance at the University of California, Davis. This year, she decided to focus on her "dream of owning and managing a social art studio that would encourage and cultivate a friendly, fun, and upbeat environment for our guests," she said in an email. She aims to combine art with a social element.

Hue's offerings will include painting classes, open studio sessions, private events and more. Guests will be able to bring a bottle of wine for a small corkage fee, or purchase one of the local wines that will be sold at the business, Johnson said. She learned about art history in college and remains interested in the field.

Customers at Hue will be able to bring their own food or use catered food. The approximately 1,325-square-foot business is next to the locally owned Greek restaurant Opa! Opa!

Hue will be for people 21 and older, though Johnson plans to offer Second Saturday Art Walk events for children outside the studio. She's also considering holding off-site events for children in the future. Johnson hopes to host charitable events as well.

Hue replaces the locally owned Hot City Pizza, which closed in January after more than a decade of business.

"Hue is more than just paint and sip, it is a place where people can come paint, enjoy good times with friends and/or family, meet new people, and be proud of their personal masterpieces," Johnson said.

She expects Hue will employ about eight to 11 people.

Several paint-and-sip businesses have grown as the retail climate has shifted to emphasize experience-oriented offerings. "The growth of such businesses may reflect the findings of recent psychological research showing that people are happier when they have an experience rather than making a purchase," The New York Times reported in 2017.

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